How to Tag with UTMs to Optimize Results and our ROI

To make the most of your marketing investment, we must truly know what actions and channels work best. That’s why it’s imperative to tag campaigns and analyze data. It’s a task that seems simple, but we have to be careful if we want exact measurement systems. Extracting and analyzing the results of marketing actions is imperative for being able to introduce improvements and achieve a positive ROI. But to track it, we need to tag our campaigns. Marketing departments must rigorously employ UTMs and learn to configure Google Analytics to make the most out of their data.

If we are capable of doing this, we can improve our marketing.

We have to familiarize ourselves with the following channels. Google Analytics Channels: what they are and how they are grouped Channels are high-level categories that tell us from where users accessed Telegram Data our website. These allow us to buy added metrics from each of the marketing channels we are using and see what is working best. The predetermined marketing channels are the following: Direct: In general, these users accessed our website by typing the URL into their navigator’s search bar. However, for Google Analytics, it can be also qualified as a “visit that doesn’t provide origin information.” Therefore, links saved as favorites, those within an intranet, or those in PDFs are also counted here.

Organic search traffic: This means that we were naturally positioned, thanks to the page’s SEO.

Paid search traffic: Visits are only registered if there are active SEM campaigns or are part of the Google Ads search network, with cpc or ppc mediums. Display: In this case, we record that the user spam data arrived through a banner they found on the website. Referral: Visits that arrive through another site that linked us (social media excluded). Social media: Visits that arrive from our social network profiles like Facebook, Twitter, Instagram, etc. Email: Users that arrive through links that appear in emails, with the medium=email. Another publication: Sessions that are tagged with, for example, terms like cpc, ppc, cpm, cpv, as long as they are not part of a paid campaign. (Other): Visits that don’t correspond to any defined channel. A UTM, What Does it Do? The initials “UTM” mean Urchin Traffic Monitor. Urchin is the tool that Google bought in 2005 to create Google Analytics.

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